Links are the fuel that push search engine results.
You can build the best race car on the track, through strong on-page optimization efforts, but without gas what good is a fast car?
Like most energy sources quality links are becoming increasingly difficult to come by at low cost.
There are endless ways to create low quality links, but if you are optimizing a site through purely ethical methods, low quality links will do little if anything for your rankings. You really need to find ways to create lasting, quality links that can help drive your optimization efforts forward.
A method I have devised to create these types of links is called Site Rejuvenation.
Most web sites do not last past the first year of their inception. This means that there are hundreds of high quality sites simply floating around in your market with someone harnessing their search equity. By finding these sites, developing relationships with their owners, and taking over the content creation and management of the properties you will be able to use this equity to fuel your optimization efforts.
Finding the Sites
The easiest place to begin is with blogs in your market. As you get more advanced at this tactic you can move on to other types of sites, but blogs are the easiest to spot a need for as well as the easist to offer a beneficial relationship to the owner.
As you scan through Google or Technorati for blogs in your market , you will want to find sites that have been dormant for at least the last three months. Make a list of these sites, and note any contact information you can find on each. If you cannot find contact information use Whois.net to track down the publisher of high quality sites.
Contacting the Site Owners
When you contact the site owner you will need to offer them a linking relationship that makes sense for them. The old concept of simply offering them content will not work on these sites, since they obviously no longer care about updating fresh content. You will need to create other strategies to completely utilize the equity of these reservoirs of equity.
The one thing you can offer any site owner in exchange for a link is cash. If you can offer the owner a quality content creation plan, that will allow them to monetize their dormant property effectively without effort, they will likely accept your plan. You will be able to use this content creation plan to build keyword rich copy that links back to your site with quality anchor tags.
Don’t go crazy with the link insertion, you want these properties and their links to look natural.
The Side Effects
Rejuvenating dormant sites can lead to a multitude of linking opportunities beyond simply adding links in content.
When you rejuvenate a site you now have a chip in link trading. Since link exchanging has long been devalued, the only way to effectively trade links to help rankings comes by way of three way linking. A site that you have nursed back from death gives you everything you need to offer this three way partnership. You will want to make sure you keep your traded links as naural as possible on the page as well, meaning keep links out of sidebars.
What strategies does Site Rejuvenation replace?
Site Rejuvenation is a more effective content distribution plan than article submission and syndication. If you are doing these tactics for link building you can often suffer from duplicate content issues and the saturated article market. These factors often make your efforts far less valuable.
You can incorporate your press release strategy into the content creation plan for your rejuvenated site.
This strategy is just one step in using the community that makes up your online market to build quality lasting links. By using interaction to build mutually beneficial relationships you can create a network of rejuvenated sites that will continually push link equity to your site.