Often times when people look at starting a new business they try to replicate and existing idea, perhaps adding some features, or they look to invent something new.
Why not combine the two, and create something new from something old?
This idea has created amazing new markets again and again.
Cirque du Soleil is a business that employs 4,000 people worldwide and brings in an estimates $810 million dollars in revenue every year. Cirque du Soleil is by any stretch of thinking a large entertainment business.
It achieved this success by taking two dated forms of entertainment, the circus and theater, and mixing the pieces that made each a success. They took two established concepts, and invented their own product, which has seen success over the last 27 years.
Most of my thought processes these days revolves around how to take the well established “marketing services” offering and make changes to turn it into something completely new. I think we are on the path to make these changes, and you will see them unearthed in 2011, as we move towards our major goals of creating something unique in the digital marketing space.
If you are only regurgitating old ideas without new thoughts on how they should work from inside out, then you are likely not destined for entrpreneraul greatness. Don’t get me wrong, you can have moderate success with a remake, but Guy Laliberté, the founder of Cirque du Soliel, never looked at Ringling Bros. and Barnum & Bailey Circus and said “I must recreate this show animals and all.”