I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.
So I decided it was information I should share on Snydey Sense.
The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.
by Brandy Eddings
(Another awesome guest post by Brandy Eddings, CEO of New Edge Media. I love it, she makes me look smart)
I’m going to run with the football theme again, writing the last one I thought of another analogy that I started using with my clients that works really well.
Football coaches have tough jobs. They have to watch each player carefully to make sure they are performing their best, decide which ones play and which ones to bench. All the while, they have angry agents all over them wanting the player they represent to get some field time. As the coach they have to stand their ground and only let the players that they feel will get in there and win the game.
by Brandy Eddings
This is a guest post by Brandy Eddings. She is one of the brightest young minds in paid search and SEM. She is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October.
Duplicate Keywords = Too Many Players on the Field
Use the duplicate keyword tool in the AdWords Editor to identify and delete the lower performing keywords. Having keywords that compete with each other will lower your quality scores and cause you to have higher CPC. Just as in a football game a coach does not send the entire team out for every play.
This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry.
I read a post by Lisa Barone at BruceClay.com entitled Don’t Be Popular. Be Useful. , and got to thinking about how some of those same concepts translate past blogging into the actual fabric of the industry.
The ratio of self-promoting perpetrators in our industry to actual talent seems to be ever increasing.
The former is soft and glass jawed, the later is a mean spirited glass chewer.
The former has a limited value based mostly on a segmented time line, the later will be an innovator in our industry as long as there is one.
You shouldn’t really need to have me tell you which one of these two schools you fall into, but I love allegory so let me tell you a tale to help you understand what the heart of a glass chewer is made of.
Maybe this will become all that Snydey Sense is. One list after another of people I like.
If that happens someone put a pillow over my face while I’m sleeping.
The reality of the situation is that I wrote the last piece with six specific individuals in mind, and none of them happened to be women. There was an obvious backlash to that, and now I must defend myself against sexist allegations, even though I am actually a misogynistic (or is it masochist? I don’t remember.)
There are a plethora of brilliant women in search, but once again, and specifically for the people that bitched about certain people being left off the last list, these are people that I not only respect for their offerings to our industry, but also for who they are.
The situation this time?
We are on a flight from my home town of Ft.Lauderdale to San Jose for SES. I can think of no more uncomfortable situation for a human than sitting next to my big ass on a cross country flight, except perhaps being stuck with my big ass in an elevator.