This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry.
I read a post by Lisa Barone at BruceClay.com entitled Don’t Be Popular. Be Useful. , and got to thinking about how some of those same concepts translate past blogging into the actual fabric of the industry.
The ratio of self-promoting perpetrators in our industry to actual talent seems to be ever increasing.
The former is soft and glass jawed, the later is a mean spirited glass chewer.
The former has a limited value based mostly on a segmented time line, the later will be an innovator in our industry as long as there is one.
You shouldn’t really need to have me tell you which one of these two schools you fall into, but I love allegory so let me tell you a tale to help you understand what the heart of a glass chewer is made of.