Winter Winds of Change and the Lessons they Hold

December 17, 2008 By 9 Comments

Adaptation.

If anyone were to ask me what I will be focusing on in 2009 it would be that concept.

I am adapting in both my personal life and professional.

Recently the Snyder family moved from South Florida, our long time home, to Utah.

This was a change of monumental proportions for us. The reasons the change is so big are obvious, and probably do not need to be stated, but I feel the reasons for the move do, and tie back into my overall focus as I head into 2009.

The move to Utah was for both professional and personal reasons.

I had hit a wall.

I had become stagnant.

My days began to bleed into each other. It effected my work. Worse it effected my family.

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Filed Under: Search Engines, Search Marketing

Internet Marketing Lessons from Jay-Z

November 12, 2008 By 7 Comments

Sometimes pop culture can give us some of our most poniente ideas. I was listening to a few Jay-Z albums today and found that his lyrics had Internet Marketing implementations.

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Filed Under: Search Marketing

Figure out what your job is already!

November 5, 2008 By 10 Comments

I haven’t blogged in a while.

It’s a good thing.

Things have been busy. We launched IMBroadcast.com, our own SEO tool, and threw a great conference last week.

Usually I just blog when I get an idea, or get pissed about something. I don’t like to force it, because it is easy to spot posts that are contrived.

And so again today I feel the yearn to write.

Why?

Because most of you haven’t figured out your job yet.

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Filed Under: Search Marketing, SEO, Social Media

Real SEO Ethics

September 19, 2008 By 28 Comments

Stop the nonsense!

Seriously.

As an industry we need to collectively get a grip.

We are a community of people that make our money through search engines and social media platforms, and because of this we utilize these places as our playgrounds and our water cooler.
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Filed Under: Search Marketing, SEO

My View on Internet Marketing in Quotes from Goodfellas

September 16, 2008 By 5 Comments

The beauty of film, as with any art form, is that we can adapt a piece to our own life, no matter if the two lack surface similarities.

Thinking about one of my all time favorite movies, Goodfellas, much of film rings on parallel with Internet marketing to me.
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Filed Under: Search Marketing, SEO, Social Media

Online Reputation Management Via SMO

September 3, 2008 By 10 Comments

I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.

So I decided it was information I should share on Snydey Sense.

The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.

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Filed Under: Search Marketing, SEO, Social Media

Just Say No, Benching Bad Keywords

July 28, 2008 By 6 Comments

by Brandy Eddings

(Another awesome guest post by Brandy Eddings, CEO of New Edge Media. I love it, she makes me look smart)

I’m going to run with the football theme again, writing the last one I thought of another analogy that I started using with my clients that works really well.

Football coaches have tough jobs. They have to watch each player carefully to make sure they are performing their best, decide which ones play and which ones to bench. All the while, they have angry agents all over them wanting the player they represent to get some field time. As the coach they have to stand their ground and only let the players that they feel will get in there and win the game.

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Filed Under: Search Marketing

Paid Search in Football Terms

July 22, 2008 By 10 Comments

by Brandy Eddings

This is a guest post by Brandy Eddings.  She is one of the brightest young minds in paid search and SEM. She is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October.

Duplicate Keywords = Too Many Players on the Field

Use the duplicate keyword tool in the AdWords Editor to identify and delete the lower performing keywords. Having keywords that compete with each other will lower your quality scores and cause you to have higher CPC. Just as in a football game a coach does not send the entire team out for every play.
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Filed Under: Search Marketing
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