Don’t Lose Your Dinosaur

So this has to be one of my favorite scenes of my favorite movies:

In this scene from Step Brothers, Robert tells Dale and Brennan that they shouldn’t “lose their dinosaur.” He tells a story about when he was a boy all he wanted to be was a dinosaur, and he lost that dream when at 17 his dad told him to stop acting like a dinosaur and get a job.

As ridiculous as the scene is, didn’t it happen to all of us at some point?

When I was a kid all I wanted to be was a writer. I would write short stories, and try to begin novels. I wrote poetry, and in high school was editor of the school paper. In college, I studied creative writing. On graduation day the main question from my family was, “Now what are you going to do.”

In our society, there is a perceived separation between childhood dreams and reality, as though the two could not exist. The reality is that in this society, for it to function properly, we can’t all be movie stars, presidents, and athletes. But overall why do we need to lose our dinosaur?

Social media has given us the ability to take back our dinosaur. In my case, you are reading this blog post, so while I may not have written a book (yet) I am obviously getting to leverage my love for words.

Other things I wanted to do when I was a kid:

Be an archeologist – I really thought Indiana Jones was cool, and wanted to run away from giant boulders. If this was still my passion why couldn’t I take a video camera on some amateur archeological digs and highlight them in blog format.

Be a musician – When I was in college I was convinced I would spend the rest of my life playing music, this didn’t happen, but again there is no reason I can’t self produce my music and share it with the world via P2P software, iTunes, and some web savvy.

Even my teenage cousin has started to pursue his dreams in this fashion:

However, Dr. Seuss said it best:

I’m sorry to say so
But, sadly it’s true
That bang-ups and hang-ups
Can happen to you.

Society needs people to do all types of jobs, and with that we often settle. However, the bright side of this is that we do not have to be defined by what we do for money.

Find your dinosaur again. Begin to experience those things that your dreams used to be built on, and share them with others in the world. Don’t be surprised one day that on top of being happy you all of the sudden have a profitable blog, youtube channel, or some other revenue channel you have made just because you love it is what you are doing.

Social Media Expert Checklist

Moving into 2010 the growth of “Social Media Experts” is certain to continue its spike. So I thought being the nice guy I am I would give people hoping to jump on the bandwagon a quick set of guidelines to follow in order to make the quick transition into social media superstar.

Now take note that this will not make you a legit social media marketer the likes of Neil Patel, Chris Winfield, Brent Csutoras, Jordan Kasteler, or Matt Inman. Nope.  This is purely the road you will need to take to get out of your Burger King job and into a growth industry.

Social Media Expert Checklist

If you were able to check of all of the points on the card you are surely looking to display your exciting new title to the rest of the world, so feel free to use the badge below.

Social Media Expert

Cookie Cutter Social Media Isn’t Sweet

Social media for the most part is a new medium. Its young and its sexy. Every marketer wants it, and every marketing channel wants to be it.

But the reality right now is few marketers know how to truly leverage it.

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Figure out what your job is already!

I haven’t blogged in a while.

It’s a good thing.

Things have been busy. We launched IMBroadcast.com, our own SEO tool, and threw a great conference last week.

Usually I just blog when I get an idea, or get pissed about something. I don’t like to force it, because it is easy to spot posts that are contrived.

And so again today I feel the yearn to write.

Why?

Because most of you haven’t figured out your job yet.

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My View on Internet Marketing in Quotes from Goodfellas

The beauty of film, as with any art form, is that we can adapt a piece to our own life, no matter if the two lack surface similarities.

Thinking about one of my all time favorite movies, Goodfellas, much of film rings on parallel with Internet marketing to me.
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My Week Away from Twitter

On Monday September 8th, 2008 I shut down TweetDeck , resolving not to open it again for a week.

I had enough of Twitter. 

Anyone that follows me or has read any of my posts, either here or elsewhere on the web, will probably find this odd. In general, I can be seen as a Twitter fanboy.

What had upset me so much that I shut Twitter down?

I had a severe meltdown that Monday, and the cause was the negativity spewing from my Twitter feed combined with outside stressors.

At 2:17 on the 8th I tweeted:

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Online Reputation Management Via SMO

I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.

So I decided it was information I should share on Snydey Sense.

The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.

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Be an Internet Glass Chewer, not a Glass Jaw

This post will seem like a rant in spots, but if you stick with it I think some of you will be inspired enough in your efforts to fill your pockets with a little extra coin; the only result that matters in our industry.

I read a post by Lisa Barone at BruceClay.com entitled Don’t Be Popular. Be Useful. , and got to thinking about how some of those same concepts translate past blogging into the actual fabric of the industry.

The ratio of self-promoting perpetrators in our industry to actual talent seems to be ever increasing.

The former is soft and glass jawed, the later is a mean spirited glass chewer.

The former has a limited value based mostly on a segmented time line, the later will be an innovator in our industry as long as there is one.

You shouldn’t really need to have me tell you which one of these two schools you fall into, but I love allegory so let me tell you a tale to help you understand what the heart of a glass chewer is made of.

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