I was part of the SMO Tactics session at SES San Jose, and got some great feedback from my presentation.
So I decided it was information I should share on Snydey Sense.
The basic concept of what I shared was how to utilize already established social media platforms to generate branded SERPs. The concept is obviously something that could easily be taken to the “dark side” but in general is a concept every search marketer should be utilizing to control their clients online reputation.
Remember that over 70% of all searches are in some way branded, your analytics will prove that, and controlling that equity can also be vital for conversions, revenue, and exposure. This concept is truly where social media becomes optimization
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Dave, great presentation wish I could have been there to see it live. Hoping I can make it to your Scary SEO conference in October!!!
Sweet! Those who like this may also get something from our interview: http://www.semsynergy.com/online-reputation-management/
Great summary Dave! Thanks, Ben
Using social media profile sites to power a brand in the SERPs is a great idea, especially when you use those profiles to communicate with an audience, rather than just linking to another website/profile.
Great advice.
Pamela David = Link Bait … END
Good post, SMO website always rank well in search engine and help in SERM.
i agree with that!
http://www.paladinrep.com
I totally agree that SMO plays a significant role in SERP and online reputation, we recently used SMO for two of the very tough ORM projects, it took few months but finally we were able to take negative feeedback off the SERP using an aggressive SMO strategy